Vortex Biotech
Vortex Biotech needed a website that could effectively communicate their advanced UV-C air purification technology to B2B clients, including facility managers, healthcare administrators, and industrial decision-makers. The previous site failed to establish credibility, lacked clear technical explanations, and didn't guide potential clients through a compelling value proposition. Enterprise buyers require detailed information, trust signals, and clear ROI demonstrations before making purchasing decisions involving complex technical products.
Our approach began with extensive stakeholder interviews and user research to understand the decision-making journey of B2B buyers in the air quality space. We mapped out the entire customer journey, identifying key touchpoints and information requirements at each stage. The design process focused on creating clear information architecture, developing a visual language that communicates scientific credibility, and implementing conversion-optimized layouts that guide users toward meaningful engagement.
We designed and developed a modern, conversion-focused website that bridges the gap between technical complexity and business value. The solution included a comprehensive technical education section with interactive product demonstrations, clear value propositions tailored to different industries (healthcare, hospitality, industrial), streamlined contact flows with multiple entry points, and performance optimizations ensuring sub-2-second load times. The site features a sophisticated design system that conveys innovation and trustworthiness while maintaining accessibility and mobile-first responsiveness.
Trust signals are critical for enterprise sales cycles - certifications, case studies, and technical documentation
Mobile experience matters even for B2B - decision-makers research on all devices
Performance directly impacts credibility - slow sites signal outdated technology