TERRAFLOW.STUDIO

BRAND AND DESIGN
SYSTEM ANALYSIS

This comprehensive questionnaire is the first step in crafting a powerful and
effective digital presence. Your answers will be processed by our AI-powered analysis model
to translate your brand's core identity into a tangible website design system.

This comprehensive questionnaire is the first step in crafting a powerful
and effective digital presence. Your answers will be processed by our
AI-powered analysis model to translate your brand's core identity into a
tangible website design system.

COMPANY NAME

THE 'ONE-LINER'

In a single sentence, what do you do and for whom?

THE MARKET CATEGORY

What industry do you occupy?

THE CORE PROBLEM

What is the primary problem you solve for your ideal customer?

IDEAL CUSTOMER AVATAR

Describe your dream customer in 3-5 words

BRAND ESSENCE KEYWORDS (SELECT EXACTLY 3)

Luxurious / Premium / Traditional

Playful / Fun / Humorous

Natural / Earthy / Authentic

Modern / Disruptive / Edgy

Authoritative / Expert / Trustworthy

Friendly / Caring / Supportive

Bold / Confident / Adventurous

Innovative / Creative / Visionary

NEGATIVE KEYWORDS (SELECT EXACTLY 3)

This helps our model understand your boundaries (what you NEVER want to be).

Authoritative / Expert / Trustworthy

Luxurious / Premium / Traditional

Friendly / Caring / Supportive

Playful / Fun / Humorous

Bold / Confident / Adventurous

Natural / Earthy / Authentic

Innovative / Creative / Visionary

Modern / Disruptive / Edgy

THE FIRST IMPRESSION

After 10 seconds on your future homepage, what is the single thought or feeling a visitor should have?

THE BRAND METAPHOR

If your brand were a vehicle, what would it be?

THE RELATIONSHIP ROLE

If your brand was a person in the customer's life, who would they be?

The Wise Mentor (Guides and teaches)

The Cool Best Friend (Relatable and fun)

The Reliable Professional (Gets the job done, no-nonsense)

The Disruptive Rebel (Challenges the status quo)

"THIS, BUT NOT THAT"

Help us find the nuance in your voice.

BRAND AESTHETIC SPECTRUM (ALL REQUIRED)

For each pair, please select one number that best represents your brand's visual style.

12345

MINIMALIST & CLEAN

DENSE & FEATURE-RICH

12345

PLAYFUL & INFORMAL

SERIOUS & FORMAL

12345

ACCESSIBLE/ FOR EVERYONE

LUXURIOUS & EXCLUSIVE

12345

TRADITIONAL & CLASSIC

MODERN & AVANT-GARDE

12345

UNDERSTATED

BOLD & VIBRANT

TYPOGRAPHY & FONT IDENTITY

Which of these best describes the feeling your website's text should convey?

Traditional & Authoritative (Serif fonts like Garamond)

Modern & Clean (Sans-Serif fonts like Inter, Helvetica)

Elegant & High-End (Light-weight serifs/sans-serifs with generous spacing)

Bold & Impactful (Strong, heavy-weight display fonts)

READABILITY VS. PERSONALITY

How will users primarily interact with your text?

Scanning headlines and looking at images

Reading long-form articles, blogs, or guides.

Reviewing technical data and detailed specifications.

COLOR PALETTE ENERGY

What is the primary energy of your desired color palette?

Vibrant & Energetic (Saturated oranges, yellows, electric blues)

Calm & Trustworthy (Muted blues, greys, greens)

Sophisticated & Minimalist (Monochrome black, white, + 1 accent)

Natural & Earthy (Browns, beiges, olive greens, terracotta)

IMAGERY & CONTENT STYLE (CHOOSE ALL THAT APPLY)

Professional, high-quality photography of products/services.

Lifestyle photography showing real people using products.

Photos of our team to build a personal connection.

Custom illustrations and graphics to explain concepts.

Abstract patterns and textures.

Data visualizations, charts, and graphs.

THE PRIMARY BUSINESS GOAL

What is the single most important business objective?

Generate Leads (Book a call / Get a quote)

Drive E-commerce Sales (Product discovery to checkout)

Educate & Establish Authority (Blog posts, case studies)

Build a Community (Newsletter signups / User accounts)

ESSENTIAL WEBSITE FEATURES & COMPONENTS

Blog / Articles / News

E-commerce Store

Portfolio / Case Studies

Detailed Service Pages

User Accounts & Profiles

Interactive Map or Directory

Pricing Table

Testimonials Section

FAQ Section

INSPIRATION & COMPETITVE LANDSCAPE

List 1-2 websites you admire and specify what elements you like.

COMPANY NAME

THE 'ONE-LINER'

In a single sentence, what do you do and for whom?

THE MARKET CATEGORY

What industry do you occupy?

THE CORE PROBLEM

What is the primary problem you solve for your ideal customer?

IDEAL CUSTOMER AVATAR

Describe your dream customer in 3-5 words

BRAND ESSENCE KEYWORDS (SELECT EXACTLY 3)

Luxurious / Premium / Traditional

Playful / Fun / Humorous

Natural / Earthy / Authentic

Modern / Disruptive / Edgy

Authoritative / Expert / Trustworthy

Friendly / Caring / Supportive

Bold / Confident / Adventurous

Innovative / Creative / Visionary

NEGATIVE KEYWORDS (SELECT EXACTLY 3)

This helps our model understand your boundaries

(what you NEVER want to be).

Authoritative / Expert / Trustworthy

Luxurious / Premium / Traditional

Friendly / Caring / Supportive

Playful / Fun / Humorous

Bold / Confident / Adventurous

Natural / Earthy / Authentic

Innovative / Creative / Visionary

Modern / Disruptive / Edgy

THE FIRST IMPRESSION

After 10 seconds on your future homepage, what is the

single thought or feeling a visitor should have?

THE BRAND METAPHOR

If your brand were a vehicle, what would it be?

THE RELATIONSHIP ROLE

If your brand was a person in the customer's life,

who would they be?

The Wise Mentor (Guides and teaches)

The Cool Best Friend (Relatable and fun)

The Reliable Professional (Gets the job done, no-nonsense)

The Disruptive Rebel (Challenges the status quo)

"THIS, BUT NOT THAT"

Help us find the nuance in your voice.

BRAND AESTHETIC SPECTRUM (ALL REQUIRED)

For each pair, please select one number that best represents

your brand's visual style.

12345

MINIMALIST & CLEAN

DENSE & FEATURE-RICH

12345

PLAYFUL & INFORMAL

SERIOUS & FORMAL

12345

ACCESSIBLE/ FOR EVERYONE

LUXURIOUS & EXCLUSIVE

12345

TRADITIONAL & CLASSIC

MODERN & AVANT-GARDE

12345

UNDERSTATED

BOLD & VIBRANT

TYPOGRAPHY & FONT IDENTITY

Which of these best describes the feeling your website's

text should convey?

Traditional & Authoritative (Serif fonts like Garamond)

Modern & Clean (Sans-Serif fonts like Inter, Helvetica)

Elegant & High-End (Light-weight serifs/sans-serifs

with generous spacing)

Bold & Impactful (Strong, heavy-weight display fonts)

READABILITY VS. PERSONALITY

How will users primarily interact with your text?

Scanning headlines and looking at images

Reading long-form articles, blogs, or guides.

Reviewing technical data and detailed specifications.

COLOR PALETTE ENERGY

What is the primary energy of your desired color palette?

Vibrant & Energetic (Saturated oranges, yellows,

electric blues)

Calm & Trustworthy (Muted blues, greys, greens)

Sophisticated & Minimalist (Monochrome black, white,

+ 1 accent)

Natural & Earthy (Browns, beiges, olive greens, terracotta)

IMAGERY & CONTENT STYLE (CHOOSE ALL THAT APPLY)

Professional, high-quality photography of

products/services.

Lifestyle photography showing real people using products.

Photos of our team to build a personal connection.

Custom illustrations and graphics to explain concepts.

Abstract patterns and textures.

Data visualizations, charts, and graphs.

THE PRIMARY BUSINESS GOAL

What is the single most important business objective?

Generate Leads (Book a call / Get a quote)

Drive E-commerce Sales (Product discovery to checkout)

Educate & Establish Authority (Blog posts, case studies)

Build a Community (Newsletter signups / User accounts)

ESSENTIAL WEBSITE FEATURES & COMPONENTS

Blog / Articles / News

E-commerce Store

Portfolio / Case Studies

Detailed Service Pages

User Accounts & Profiles

Interactive Map or Directory

Pricing Table

Testimonials Section

FAQ Section

INSPIRATION & COMPETITVE LANDSCAPE

List 1-2 websites you admire and specify what elements

you like.

FILL THE FORM

SITEMAP

PROJECTS

STUDIO

SERVICES

CONTACT

PHONE

LET’S GET THIS PARTY STARTED

INSTAGRAM

SOCIALS

BEHANCE

GITHUB

ADDRESS: We’re fully remote.

LET’S GET THIS PARTY STARTED

SITEMAP

PROJECTS

STUDIO

BLOG

CONTACT

SOCIALS

INSTAGRAM

YOUTUBE

BEHANCE

ADDRESS: We’re fully remote.

FILL THE FORM

SITEMAP

PROJECTS

STUDIO

BLOG

CONTACT

PHONE

LET’S GET THIS PARTY STARTED

INSTAGRAM

SOCIALS

BEHANCE

GITHUB

ADDRESS: We’re fully remote.

BRAND AND DESIGNSYSTEM ANALYSIS

BRAND AND DESIGNSYSTEM ANALYSIS

This comprehensive questionnaire is the first step in crafting a powerful and effective digital presence. Your answers will be processed by our AI-powered analysis model to translate your brand's core identity into a tangible website design system.

This comprehensive questionnaire is the first step in crafting a powerful and effective digital presence. Your answers will be processed by our AI-powered analysis model to translate your brand's core identity into a tangible website design system.

COMPANY NAME

THE 'ONE-LINER'

THE MARKET CATEGORY

THE CORE PROBLEM

IDEAL CUSTOMER AVATAR

BRAND ESSENCE KEYWORDS (SELECT EXACTLY 3)

NEGATIVE KEYWORDS (SELECT EXACTLY 3)

THE FIRST IMPRESSION

THE BRAND METAPHOR

THE RELATIONSHIP ROLE

"THIS, BUT NOT THAT"

BRAND AESTHETIC SPECTRUM (ALL REQUIRED)

MINIMALIST & CLEAN

DENSE & FEATURE-RICH

PLAYFUL & INFORMAL

SERIOUS & FORMAL

ACCESSIBLE/ FOR EVERYONE

LUXURIOUS & EXCLUSIVE

TRADITIONAL & CLASSIC

MODERN & AVANT-GARDE

UNDERSTATED

BOLD & VIBRANT

TYPOGRAPHY & FONT IDENTITY

READABILITY VS. PERSONALITY

COLOR PALETTE ENERGY

IMAGERY & CONTENT STYLE (CHOOSE ALL THAT APPLY)

THE PRIMARY BUSINESS GOAL

ESSENTIAL WEBSITE FEATURES & COMPONENTS

INSPIRATION & COMPETITVE LANDSCAPE

COMPANY NAME

THE 'ONE-LINER'

THE MARKET CATEGORY

THE CORE PROBLEM

IDEAL CUSTOMER AVATAR

BRAND ESSENCE KEYWORDS (SELECT EXACTLY 3)

NEGATIVE KEYWORDS (SELECT EXACTLY 3)

THE FIRST IMPRESSION

THE BRAND METAPHOR

THE RELATIONSHIP ROLE

"THIS, BUT NOT THAT"

BRAND AESTHETIC SPECTRUM (ALL REQUIRED)

MINIMALIST & CLEAN

DENSE & FEATURE-RICH

PLAYFUL & INFORMAL

SERIOUS & FORMAL

ACCESSIBLE/ FOR EVERYONE

LUXURIOUS & EXCLUSIVE

TRADITIONAL & CLASSIC

MODERN & AVANT-GARDE

UNDERSTATED

BOLD & VIBRANT

TYPOGRAPHY & FONT IDENTITY

READABILITY VS. PERSONALITY

COLOR PALETTE ENERGY

IMAGERY & CONTENT STYLE (CHOOSE ALL THAT APPLY)

THE PRIMARY BUSINESS GOAL

ESSENTIAL WEBSITE FEATURES & COMPONENTS

INSPIRATION & COMPETITVE LANDSCAPE

LET’S GET THIS PARTY STARTED

LET’S GET THIS PARTY STARTED

BRAND AND DESIGN
SYSTEM ANALYSIS

BRAND AND DESIGN
SYSTEM ANALYSIS

This comprehensive questionnaire is the first step in crafting a powerful and
effective digital presence. Your answers will be processed by our AI-powered analysis model
to translate your brand's core identity into a tangible website design system.

This comprehensive questionnaire is the first step in crafting a powerful
and effective digital presence. Your answers will be processed by our
AI-powered analysis model to translate your brand's core identity into a
tangible website design system.