TERRAFLOW.STUDIO
Petrocoat
Total Chemical Solutions
Construction
Web Development , Brand Refresh, Corporate Website,
TERRAFLOW.STUDIO
Petrocoat
Total Chemical Solutions
Construction
Web Development , Brand Refresh, Corporate Website,
TERRAFLOW.STUDIO
Petrocoat
Total Chemical Solutions
Construction
Web Development , Brand Refresh, Corporate Website,
TERRAFLOW.STUDIO
Petrocoat
Total Chemical Solutions
Construction
Web Development , Brand Refresh, Corporate Website,
Despite Petrocoat's market dominance, their outdated digital identity failed to reflect the scale and sophistication of their industrial work. We modernized their presence with a bold, "monolithic" design system that unified their service verticals and showcased their projects with luxury-level precision. This overhaul aligned their digital image with their engineering reality, establishing investor-ready credibility and helping secure larger contracts.
With over a decade of dominance in the UAE construction market, Petrocoat’s reputation for industrial flooring and waterproofing was rock solid—but their digital identity was stuck in the concrete. They had massive projects and world-class partners (BASF, Sika), but their website didn't reflect the scale or sophistication of their work.
Despite Petrocoat's market dominance, their outdated digital identity failed to reflect the scale and sophistication of their industrial work. We modernized their presence with a bold, "monolithic" design system that unified their service verticals and showcased their projects with luxury-level precision. This overhaul aligned their digital image with their engineering reality, establishing investor-ready credibility and helping secure larger contracts.
With over a decade of dominance in the UAE construction market, Petrocoat’s reputation for industrial flooring and waterproofing was rock solid—but their digital identity was stuck in the concrete. They had massive projects and world-class partners (BASF, Sika), but their website didn't reflect the scale or sophistication of their work.
Despite Petrocoat's market dominance, their outdated digital identity failed to reflect the scale and sophistication of their industrial work. We modernized their presence with a bold, "monolithic" design system that unified their service verticals and showcased their projects with luxury-level precision. This overhaul aligned their digital image with their engineering reality, establishing investor-ready credibility and helping secure larger contracts.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
