Fidelio7 struggled to connect with startups due to an overly abstract and jargon-heavy digital presence that failed to communicate their value.
We countered this by implementing a "Human-First" design language and content strategy that demystified their complex AI solutions, effectively positioning them as a growth accelerator.
This transformation resulted in a platform that communicates immediate value, driving significantly better-qualified leads.
Fidelio7 offers complex, AI-powered HR solutions for scaling businesses. Their previous presence was too abstract, drowning in jargon that confused their target audience (startups and SMEs). They needed to look less like a "corporate handbook" and more like a "growth accelerator."
Despite Petrocoat's market dominance, their outdated digital identity failed to reflect the scale and sophistication of their industrial work. We modernized their presence with a bold, "monolithic" design system that unified their service verticals and showcased their projects with luxury-level precision. This overhaul aligned their digital image with their engineering reality, establishing investor-ready credibility and helping secure larger contracts.
Fidelio7 struggled to connect with startups due to an overly abstract and jargon-heavy digital presence that failed to communicate their value.
We countered this by implementing a "Human-First" design language and content strategy that demystified their complex AI solutions, effectively positioning them as a growth accelerator.
This transformation resulted in a platform that communicates immediate value, driving significantly better-qualified leads.
With over a decade of dominance in the UAE construction market, Petrocoat’s reputation for industrial flooring and waterproofing was rock solid—but their digital identity was stuck in the concrete. They had massive projects and world-class partners (BASF, Sika), but their website didn't reflect the scale or sophistication of their work.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
We treated concrete like luxury. We stripped away the clutter and focused on a "monolithic" design system—bold typography, raw textures, and expansive project galleries that showcase the magnitude of their industrial work. We built a robust project filtering system, allowing potential clients to instantly find relevant case studies, from industrial flooring to protective coatings.
Investor-Ready Credibility: The new site mirrors the precision of their engineering, helping secure larger contracts.
Unified Digital Home: Successfully merged their multiple verticals (Contracting, Technical Services, Trading) into one cohesive, easy-to-navigate digital ecosystem.
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