TERRAFLOW.STUDIO
Vortex Biotech
Take a step to transform the air you breathe
HealthTech / Biotech Services
Web Design, 3D Visuals, Conversion Strategy
TERRAFLOW.STUDIO
Vortex Biotech
Take a step to transform the air you breathe
HealthTech / Biotech Services
Web Design, 3D Visuals, Conversion Strategy
TERRAFLOW.STUDIO
Vortex Biotech
Take a step to transform the air you breathe
HealthTech / Biotech Services
Web Design, 3D Visuals, Conversion Strategy
Fidelio7 struggled to connect with startups due to an overly abstract and jargon-heavy digital presence that failed to communicate their value.
We countered this by implementing a "Human-First" design language and content strategy that demystified their complex AI solutions, effectively positioning them as a growth accelerator.
This transformation resulted in a platform that communicates immediate value, driving significantly better-qualified leads.
Fidelio7 offers complex, AI-powered HR solutions for scaling businesses. Their previous presence was too abstract, drowning in jargon that confused their target audience (startups and SMEs). They needed to look less like a "corporate handbook" and more like a "growth accelerator."
Vortex Biotech, a leader in UV-C air disinfection, faced a common "invisible product" hurdle: how do you market something people can’t see? This project transformed a complex medical hardware brand into a premium, lifestyle-focused technology leader through strategic design and 3D visualization.
Fidelio7 struggled to connect with startups due to an overly abstract and jargon-heavy digital presence that failed to communicate their value.
We countered this by implementing a "Human-First" design language and content strategy that demystified their complex AI solutions, effectively positioning them as a growth accelerator.
This transformation resulted in a platform that communicates immediate value, driving significantly better-qualified leads.
Despite having a revolutionary product, Vortex Biotech struggled with two primary issues: Visual Limitations: Because air purification happens internally and microscopically, there was no "hero shot" that demonstrated the product's value. Brand Perception: The existing digital presence felt overly clinical and "sterile." It lacked the emotional resonance needed to appeal to homeowners (B2C) while remaining sophisticated enough for facility managers (B2B).
The strategy focused on making the science of the product intuitive and accessible through three main pillars: 3D Motion Graphics: Instead of static images, the site utilized high-fidelity 3D animations to visualize airflow. This allowed users to "see" pathogens being neutralized, making the technology feel tangible. Bifurcated User Journeys: The site architecture was rebuilt to immediately funnel visitors into two distinct paths: Residential: Focused on "Lifestyle Protection" and ease of use. Commercial: Focused on technical specs, compliance, and bulk ROI. Brand Evolution: Shifted the visual language from "hardware supplier" to "premium protector," using a polished, high-tech aesthetic to build trust.
30% Increase in Direct Inquiries: The simplified "Get a Quote" funnel removed friction.
Brand Authority: The polished, high-tech aesthetic positioned them as the premium choice in the market, moving away from a "hardware supplier" look to a "lifestyle protector" brand.
The strategy focused on making the science of the product intuitive and accessible through three main pillars: 3D Motion Graphics: Instead of static images, the site utilized high-fidelity 3D animations to visualize airflow. This allowed users to "see" pathogens being neutralized, making the technology feel tangible. Bifurcated User Journeys: The site architecture was rebuilt to immediately funnel visitors into two distinct paths: Residential: Focused on "Lifestyle Protection" and ease of use. Commercial: Focused on technical specs, compliance, and bulk ROI. Brand Evolution: Shifted the visual language from "hardware supplier" to "premium protector," using a polished, high-tech aesthetic to build trust.
30% Increase in Direct Inquiries: The simplified "Get a Quote" funnel removed friction.
Brand Authority: The polished, high-tech aesthetic positioned them as the premium choice in the market, moving away from a "hardware supplier" look to a "lifestyle protector" brand.
The strategy focused on making the science of the product intuitive and accessible through three main pillars: 3D Motion Graphics: Instead of static images, the site utilized high-fidelity 3D animations to visualize airflow. This allowed users to "see" pathogens being neutralized, making the technology feel tangible. Bifurcated User Journeys: The site architecture was rebuilt to immediately funnel visitors into two distinct paths: Residential: Focused on "Lifestyle Protection" and ease of use. Commercial: Focused on technical specs, compliance, and bulk ROI. Brand Evolution: Shifted the visual language from "hardware supplier" to "premium protector," using a polished, high-tech aesthetic to build trust.
30% Increase in Direct Inquiries: The simplified "Get a Quote" funnel removed friction.
Brand Authority: The polished, high-tech aesthetic positioned them as the premium choice in the market, moving away from a "hardware supplier" look to a "lifestyle protector" brand.
